Overview

Camper is a camping app where people can find tips and reviews shared by other campers. It helps people to find the best camping area. With camper, anyone can learn about the camping areas they want to go, and plan road trips together with other campers.

Role
UX Designer
Time
May - July 2023
Scope of work
Competitor Research, Usability Testing, User Interface Design

Figma Prototype Link --->

PROBLEM

People who want to go camping don't have access to the most up-to-date information about camp facilities within one platform.

Sneak Peak

Make sure to check out Camper before your next camping trip!

Camper is a platform where you can conduct thorough research on your desired destinations, learn from other's experiences, and even join or organize group trips for a better camping experience.

EMPATHIZE

User research & interviews

There are many websites and mobile applications targeting campers, however, none of them have active user base or communities. To examine this problem, I interviewed with 16 people who are active campers or who had never camped before but interested in camping.

Requirements:
Choosing right camping area
Sharing experience with all campers
Finding true information about camping areas

Challenges :
People want to find and access the information about the requirements of camping in one platform easily.

DEFINE

User Personas

Based on interviews, I analyzed patterns in people's answers and created two main personas. One for professional campers and one for nonprofessional campers.

IDEATE

Sketching & Wireframes

With those personas needs and goals I started to produce ideas for the best camping experience for all campers. Also search competitors to better understand the market dynamics and create a competitive advantage of Camper. I sketched solutions by using crazy 8s method. I then placed these ideas in a priority matrix to decide what to focus on based on impact and effort score.

I created the paper wireframes to communicate the first ideas and start testing with users to catch issues early on in the process.
I prepared hi-fi wireframes to reach more users with user feedback.

Key Features

Discover to places!

With our advanced deep filtering system, planning your dream vacation has never been easier! Our powerful search engine allows you to quickly narrow down your options based on your budget, preferred holiday style, and even your preferred mode of transportation. Whether you're looking for a relaxing beach getaway or an action-packed adventure, our system will help you find the perfect destination for your next trip. Start planning now and let our technology do the work for you!

Meet with new campers!

Discover your dream destination with ease! Whether you want to join an existing trip or create your own, the choice is yours. Plus, get insider tips from experienced travelers on what to explore and learn while you're there. Don't wait any longer to embark on your next adventure!

Explore on the map!

Plan your perfect trip by using the map to search for camping and travel areas. With this feature, you can easily determine the suitability of your desired location, ensuring a memorable and stress-free adventure.

Branding

Prototype link --->